Research

Notes

Agenda for today’s training

• What is a Lead and what are not Leads?
• The importance of Lead Generation in the age of social media
• Lead Generation for B2B and B2C
• Ethics of Lead generation
• Probability Theory in Lead Generation
• Generating B2B Leads
• B2B Leads Outreach Methods
• B2C Lead Generation and Scaling Lead Generation
• The CATT Framework for Lead Generation
• Email Marketing Hacks

Draft

What are Leads?

What are Leads?

• The contact details of a potential customer who might become a paying customer for your business sooner or later.
• Contact details of random people are not leads.
• Leads will have some relevance to your business and your products. Even if your product is made for everyone, just the contact details cannot be leads.