Research

Notes

Your Website / Blog is your project. A proof that you can do digital marketing (not just know digital marketing). Your online storefront.
A platform to experiment with digital marketing and learn by doing.
A place to write down what you have learned (by doing). Writing refines your thought process. You have to be a blogger before you can be an author.
Attract prospective employers, clients, and students for training. Your website is a brochure for your Personal Brand.
Helps you build an audience via email list, pixel audience, and online presence.
Getting started is important. You don’t need a perfect website to start with.

The content is more important than the design.
Minimum Viable Website (MVP - Minimum Viable Product)
Design is improved in iterations.
No great design is created right out of the box.
Simple minimalist design gets the job done - that’s the most important thing.
Google’s website just has the logo and the search bar. There is no “design” in a typical sense.
Design is functional, a means to an end.