Research

• https://docs.google.com/document/d/1eCr4S8eKayA_OPedltGpz4y8d1wyp9PSps0t9wW3Z1A/edit#heading=h.ymuah3k5swun
• https://docs.google.com/document/d/1_dL6e7q4zFBviV0IsOSaLpTRYdKP7h-c3B8xCu96bL4/edit
• 5 Podcasts About Fundamentals of Marketing
• The Complete Beginner's Guide to Fundamentals of Marketing
• The Insider's Guide to Marketing and Personal Branding

Notes

• Economics 101 - Alfred Mill
• Currency Wars - James Rickards
• Capital - Thomas Piketty
• Scientific Advertising - Claude C. Hopkins
• The Adweek copywriting handbook - Joseph Sugerman
• Confessions of an advertising man - David Ogilvy
• Ogilvy on Advertising

Draft

Agenda for Week 2 – Marketing Fundamentals

• Ground rules and mindset for all classes.
• What is the Law of Marketing?
• Why learn and master marketing?
• Communication Skills