Research

Notes

Agenda for Today’s Training

• The Art and Science of getting customers (Attention, Trust, Transaction)
• The Evolution of the Sales Process (Personalization)
• The Evolution of Marketing (The birth of Scale)
• What is Deep Marketing? (Personalization of Sales + Scale of Marketing)
• Marketing Automation and Business Automation
• Tools for Marketing Automation
• The importance of personal branding for Deep Marketing Automation
• Deep Marketing Automation for Digital Freelancing
• Deep Marketing Automation for Digital Mentoring
• Deep Marketing Automation for Affiliate Marketing

Draft

The Art and Science of getting customers

The Business of Traffic and Leads

• The biggest challenge for businesses is getting new customers. That’s the opportunity.
• Driving traffic to your website is not the same as getting customers. Businesses will not pay for just the traffic. (Though driving traffic is the first & important part of the equation).
• Traffic can be driven only if you create content. Even if you are driving paid traffic, the traffic needs to land on a page with content. S, content comes first.