Research
Notes
Agenda For Today’s Training
- Why do we need to Search Traffic
- Search Engines from a user perspective
- How does a search engine work?
- How do search engines make money?
- The Search ecosystem (Platform, Businesses, Users)
- Content marketing and SEO
- On-page and Off-page SEO
- Keywords & Keywords research tools
- Offering SEO services as a Freelancer
Draft
Why do we need “Search Traffic”?
Why do we need “Search Traffic”?
- Organic SEO Traffic is free and of high quality. It will help you offset the costs from paid ads and referrals. You can generate leads from organic traffic using Optin Tools.
- When people want to discover you, you should be discoverable. Search Presence is important for getting discovered.
- Traffic from the search engines is in-bound and hence the quality and intent are high.
- Google organic search listings get 100X more clicks than paid ads listing on search.